Since 2005, Friends of the Rochester Public Market has sponsored Artist Row, a community arts festival held at the market. The event aims to make it easy for local artists to join by offering a selective show that's affordable for participants and free for the public. Similar to the Rochester Public Market, Artist Row brings together people from across the region for art, music, play, and food. Over the years, the festival has showcased both renowned and new artists, acting as a platform for established and emerging talents alike.